VP of Product Development

The VP of Product Development (VP PD) reports to the SVP of Program Management and is responsible for the development of new insurance products as well as the maintenance of our existing products.  In partnership with business area leaders in Underwriting, Sales, Claims, Finance, and Compliance, the VP PD is responsible for ensuring that product goals are met.  The VP PD will lead a team of product analysists and will work with actuarial consultants in the development of forms and rates to align with the company’s product goals.

Essential Duties

  • Develop new product lines as identified by senior leadership.  These can include both personal and commercial lines.
  • Oversee and continuously improve an efficient and effective project management process to manage the company’s rate, rule, and form filings
  • Lead market research into competitor’s filings, emerging markets and coverages
  • Work with compliance to ensure that regulatory impacts on our products are known and accounted for
  • Stay on top of industry trends and changes in case law that can impact how our products perform
  • Lead the team of product analysts, ensuring the team has the necessary technical acumen for all lines of business
  • Identify additional product opportunities to present to senior leadership
  • As part of product development, assist in the formation of the complete product line including:
    • Rates
    • Forms
    • Underwriting Guidelines
    • System Requirements
    • Process Guidelines
  • Oversee actuarial projects and coordinate decisions as required
  • Manage state rate, rule, and form filings and coordinate with regulators and senior leaders as required Work with various departments and senior leadership to ensure successful launch of new products
  • Assist in current Frontline product evaluation for both efficiency and profitability
  • Oversee duties of the product development team and other duties relevant to product development as they arise


This job has no supervisory responsibilities.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Strong organizational and task management skills. Strong relationship management and proven experience delivering high level if internal and external customer service. Computer proficiency with strong skills in Microsoft Office applications. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • 10-15 years underwriting or forms development experience
  • Product development experience preferred
  • 5+ years management experience
  • College degree and/or insurance designation such as CPCU or CIC
  • Knowledge of forms performance in matters of litigation is preferred
  • Proficiency in policy forms drafting
  • Well versed in the Florida insurance regulatory process and environment


CPCU or equivalent professional designation is a plus


Ability to read and comprehend detailed instructions, correspondence, and memos. Ability to professionally execute excellent verbal and written communications. Ability to effectively present information in one-on- one and small group situations to customers, clients, and other employees of the organization.


Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.


Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand and walk. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

NOTE: This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, Frontline Insurance reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change.

We are a Drug Free Workplace and EOE.

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